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Business Analytics- The New Fore-Ground for Greater Business Performance

Do you know what your business will hold for you in the future?

The world’s data is doubling every 1.2 Years, There are 7 Billion people in the world and
IBM generates about 2.5 Quintillion Bytes of data every day from consumer transaction, communication devices and other interactions.

The volume of data available to businesses today is completely staggering. But they are not enough to understand the true competitive advantage. In order to understand what is going to happen in the future we need a system that can peek in the future.



IBM Business analytics combines the business information with analytic skills to provide innovative business insights. The way to look forward is with business analytics tools. Based on detailed analysis of these processes we tackle some of the key challenges the businesses face today and what customers think about you and your products, making the customer interactions more effective, how to truly understand your business processes and detect frauds timely and take corrective measures. This analytical tool provides a variety of solution that ornates and optimizes the processes for managing sales people, wining solutions for Territory Management, Quota Management, Incentive Compensation Management and Predictive Analytics and Business Analytics. In a way it gives a knowledge on how to stream line every aspect of your business, giving a better insight into past, present and future.

In simple words it’s an open learning initiative that allows to analyze data and find the answers a particular business needs. It’s a way through which you can quickly and accurately identify which areas need attention and improvements. By highlighting key tends and coronation you can create tangible benefits and strengthen business performance. It makes a visual of huge data for a smarter, faster and better informed decisions.

With the power of analytics you will realize what your potential is. It’s about understanding customers and finding new ways to keep them engaged in an innovative and mutually benefit way. It helps to predict where the traffic is going to accumulate more in the coming years. 


IBM Business Analytics is an industry integrated major at Chandigarh University that makes the student learn full range of skills required to become a Business Analytic. This innovative tool provides the fleet of solutions for business operations. It will be the next battle ground for competitive differentiation and performance improvement. In the coming years we are not going to talk about analytics, rather it will be usual way of doing things. 

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