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In this tech-savvy world, Artificial Intelligence (AI) is not an exotic term. Generally, we all make use of AI in our everyday lives, such as Siri, Alexa, and Google Assistant. No doubt, there are many predictions about the capabilities and future scope of AI, but recently a mega boom has been observed in the AI revolution. 

In the year 2016, Google shocked the whole world with its AI-based program, which defeated 18-time World Champion Lee Sedol in the strategy board game Go. This invention enabled AI to make its foray to the forefront of technology and innovation. 

In this post, we will talk about Artificial intelligence (AI) in marketing and the future of AI. So, let us get started;     

What is Artificial Intelligence (AI)?

Artificial intelligence is the simulation of human intelligence methods by machines, especially computer systems. In layman's terms, Artificial Intelligence is a technology proposed to reflect human psychology and intelligence. Moreover, AI applications are enriched with expert systems, natural language processing, speech recognition, and machine vision. 

However, AI has a vast term, but we can say that AI is a kind of software capable of performing tasks that require human intelligence and intuition.

Applications of AI in Marketing

Undoubtedly, AI has grown its scope in marketing. With the rise of digital marketing and the internet, AI makes it easy for mobile marketers to spot customer behavior, consumer preferences, search history tracking, SEO, content marketing, speech recognition, and more. All these things contribute to mobile marketers providing the users with the best results. 

Now, let us look at some of the marketing applications of AI. 

Content Generation and Curation With Artificial Intelligence

AI writing programs are capable of writing content that contains analytical data, such as facts and data. AI writing programs can easily draft content related to upcoming events, financial reports, or marketing trends. However, you cannot write content that requires human opinion or emotions by using AI writing programs. Some examples of content-generating AI programs are Wordsmith, Contentop, Articolo, and WordAi.

On the other hand, if we talk about content curation, it helps businesses provide their customers with the most relevant content to boost engagement. For example, Have you noticed advertisements on social media platforms and YouTube related to your searched queries? It is an example of content curation.

Artificial Intelligence in Voice and Text Recognition

Nowadays, the use of AI can be seen in smart devices, such as smartphones, tablets, and more. AI enables the users to talk into the device to get the most relevant results related to their search. Voice recognition technology is an innovation of AI, and it is widely used to make smart devices more user-friendly and a perfect fit for everyone. 

Text recognition is also a blessing of AI. When users type any text or keyword in the text box or search bar, it helps the users get the most accurate results. If we talk about the examples of text recognition, Google Assistant, Amazon Echo, Facebook Messenger, and Google Hangouts top the list. 

Artificial Intelligence in Personalized Marketing

Today, if we talk about using technology in marketing, brands are running over curated recommendations to connect with their customers. Do you think showing ads based on predictions will get the job done for you? In this scenario, AI-based personalization marketing can help the brands target the specific needs of the customers. In layman's language, AI-based personalization marketing helps businesses to make offers that best suit the customer's behavior and preferences. 

Artificial Intelligence in Understanding User Behavior

Do you know that AI can help you understand user behavior? Yes, you heard absolutely correctly. Artificial Intelligence can help websites and mobile apps to understand user behavior based on their search history. It helps the business owners to recognize what a specific customer likes, wants, and looks for. And, if you know many things about your customers, then you can provide your customer with what he is looking for at that time.

Future Expectations of Artificial Intelligence

Well, Artificial Intelligence has a bright future in marketing; there is no doubt about it. According to an international software development organization named Pega, Artificial Intelligence (AI) is all set to become more innovative and automated to bolster marketing in the future.

Additionally, it will help the companies save costs, optimize budgets, and make the tasks more smooth for the employees. 

Statistics Window

40% of the major companies use AI chatbots.

20% of business content will come from AI by 2018. (Source: Gartner)

AI drives a $14 trillion to $33 trillion economic impact. (Source: Bank Of America)

By 2018, 75% of developer teams will include AI functionality in one or more applications or services. (Source: IDC FutureScapes 2017)

Final Takeaways

After reading this guide, we hope now you can understand the mammoth scope of Artificial Intelligence (AI) in marketing. There is nothing wrong in saying that the future of AI is bright in marketing and all the other fields, whether it's healthcare, education, agriculture, medical, banking, or any other sector. 

Therefore, if you are looking to pursue your career in Artificial Intelligence (AI), your decision is absolutely remarkable. Chandigarh University is one of the best universities in India that offers various courses related to Artificial Intelligence. Take steps toward your future, register now!

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